TOP31

出于保护参赛选手作品知识产权的目的,避免恶意复制抢注等侵权行为,主办方现阶段只展示入围名单,暂不对外公开作品细节。
茶笔
YBGUANISH-G81240

中国茶文化源远流长,喝茶是我们很普通的日常习惯,有时为了快速喝到一杯茶,用茶包冲泡似乎是最便捷的方式了。而市面上的包装不严谨或茶叶沫子较多或泡完茶后湿的无处安放的茶包;或泡茶饮茶时体验不佳。“茶笔”是一个完整的茶包,摒弃传统的茶包,更新人们喝茶体验更具有方便性;同时结合铅笔的形象构思使喝茶更有艺术感。 Chinese tea culture has a long history. Drinking tea is our common daily habit. Sometimes in order to get a cup of tea quickly, brewing with a tea bag seems to be the most convenient way. But the market packaging is not rigorous or tea foam more or wet after tea, no place to place tea bags; or tea drinking experience is not good. "Tea pen" is a complete tea bag, abandoning the traditional tea bag, renewing people's experience of drinking tea is more convenient; at the same time, combining the image of pencil to make tea more artistic. 中国の茶文化は歴史が長くて、お茶を飲むのは私たちの普通の日常習慣で、時には早くお茶を飲むために、お茶を使うのが一番便利のようです。市販の包装が不謹厳で、茶葉の発泡が多いか、お茶を浸した後に濡れたお茶の袋、あるいはお茶を入れるときの体験はよくない。“お茶のペン”は1つの完全な茶包で、伝統的なお茶のかばんを捨てて、人々のお茶を飲む体験を更新して更に便利性を持っています。

茶笔

YBGUANISH-G81240

中国茶文化源远流长,喝茶是我们很普通的日常习惯,有时为了快速喝到一杯茶,用茶包冲泡似乎是最便捷的方式了。而市面上的包装不严谨或茶叶沫子较多或泡完茶后湿的无处安放的茶包;或泡茶饮茶时体验不佳。“茶笔”是一个完整的茶包,摒弃传统的茶包,更新人们喝茶体验更具有方便性;同时结合铅笔的形象构思使喝茶更有艺术感。 Chinese tea culture has a long history. Drinking tea is our common daily habit. Sometimes in order to get a cup of tea quickly, brewing with a tea bag seems to be the most convenient way. But the market packaging is not rigorous or tea foam more or wet after tea, no place to place tea bags; or tea drinking experience is not good. "Tea pen" is a complete tea bag, abandoning the traditional tea bag, renewing people's experience of drinking tea is more convenient; at the same time, combining the image of pencil to make tea more artistic. 中国の茶文化は歴史が長くて、お茶を飲むのは私たちの普通の日常習慣で、時には早くお茶を飲むために、お茶を使うのが一番便利のようです。市販の包装が不謹厳で、茶葉の発泡が多いか、お茶を浸した後に濡れたお茶の袋、あるいはお茶を入れるときの体験はよくない。“お茶のペン”は1つの完全な茶包で、伝統的なお茶のかばんを捨てて、人々のお茶を飲む体験を更新して更に便利性を持っています。

溫故知新
YBGUANISH-G92575

1 person-household has been increased as the generation changed by. Especially, this phenomenon happens in young generation intensively. When looking at their life, they are eager to have something for enjoying themselves or being able to enjoy themselves. In addition, they share something what they are enjoy through SNS (Social Network Service) like Instagram. This phenomenon means that what they want to enjoy need to express individualities by itself. However, the culture of TEA is lack of elements to satisfy their curiosity and desire. It fundamentally needs rather lots of equipments and processes to enjoy themselves. Also, it is optimized to enjoy with someone. Currently, there are lots of efforts to enjoy the culture of tea easily. But those are concentrated on equipments for enjoying tea. In other words, those are not enough to solve the fundamental issues (complex process and lack of individuality continuously) to absorb young generations into the culture of tea. So, we looked into the past and the present elements of Xiao Guan Cha, as well as the desire of young generation. Those analyses are the basis to propose newly transformed system which can stimulate the emotion of young generation. Our proposal is a design for the whole processes from the first moment consumer receives the package to the last moment consumer upload the image or video clip on SNS. The design will be with the consumer's emotions in the process with Restraint – Reversal – Surprise, which can touch their curiosity and desire. Our proposal will go beyond the solution of the fundamental issues and the current equipment in all aspects of Xiao Guan Cha (Company) and consumer. We call our proposal as ‘溫故知新’ which would be new guide toward the tomorrow in the time flow of Xiao Guan Cha.

溫故知新

YBGUANISH-G92575

1 person-household has been increased as the generation changed by. Especially, this phenomenon happens in young generation intensively. When looking at their life, they are eager to have something for enjoying themselves or being able to enjoy themselves. In addition, they share something what they are enjoy through SNS (Social Network Service) like Instagram. This phenomenon means that what they want to enjoy need to express individualities by itself. However, the culture of TEA is lack of elements to satisfy their curiosity and desire. It fundamentally needs rather lots of equipments and processes to enjoy themselves. Also, it is optimized to enjoy with someone. Currently, there are lots of efforts to enjoy the culture of tea easily. But those are concentrated on equipments for enjoying tea. In other words, those are not enough to solve the fundamental issues (complex process and lack of individuality continuously) to absorb young generations into the culture of tea. So, we looked into the past and the present elements of Xiao Guan Cha, as well as the desire of young generation. Those analyses are the basis to propose newly transformed system which can stimulate the emotion of young generation. Our proposal is a design for the whole processes from the first moment consumer receives the package to the last moment consumer upload the image or video clip on SNS. The design will be with the consumer's emotions in the process with Restraint – Reversal – Surprise, which can touch their curiosity and desire. Our proposal will go beyond the solution of the fundamental issues and the current equipment in all aspects of Xiao Guan Cha (Company) and consumer. We call our proposal as ‘溫故知新’ which would be new guide toward the tomorrow in the time flow of Xiao Guan Cha.

BULLET TEA
YBGUANISH-G93027

BULLET TEA AN INNOVATIVE SHAPE FOR THE TEACUP THAT ALLOWS THE YOUNG PEOPLE TO DRINK EASILY ANY BEVERAGE. THE SHAPE OF THE ALUMINUM TEACUP IS OVAL AND CLOSED TO KEEP THE TEA WARM INSIDE. IT IS POSSIBLE TO CARRY THE TEACUP IN THE SPECIAL CONTAINER OR EVEN IN THE POCKET. THE MODULAR PACKAGE IS EASY, COOL, FLEXIBLE AND HAS MULTIPLE USES. IT IS COMPOSED OF THREE LEVELS AND EACH CAN BE USED SEPARATELY WITH THE SAME COVER THAT IS SUITABLE FOR ALL. JAR, TEA CUP AND ALL THE PACKAGES ARE IN ALUMINUM. TWO DIFFERENT TEA PACKAGE ONE FOR THE WHOLE SUIT AND ONE IN A BULLET TO CARRY ON THE POCKET. BULLET WITH TEA SACHET OR TEA LEAVES.

TEA-CAP
YBGUANISH-G94450

设计以“运动年轻”作为主题,希望能扩大小罐茶目前主打商务人士的产品路线。 传统茶具种类繁多难以携带,冲泡和清洗过程复杂,让很多生活节奏快、出行频繁的年轻人望而却步,他们更加倾向于快捷的罐装茶饮。 我们以“罐装茶”作为灵感,将茶罐与瓶盖一体设计,方案仅有“茶盖”与瓶身两个部分,最大程度减少茶具的数量。“茶盖”通过螺口与瓶身相连,饮茶时将瓶身倒置,使茶叶与热水充分接触,简化冲泡过程,便于携带,随时泡饮。 茶罐采用彩色亚克力,亚克力剔透多彩的特质赋予小罐茶全新的视觉体验;产品选择茗茶汤色作为主体颜色,清新明快,同时可以提醒饮茶者最佳品茶浓度,带来“先观其色,后品其味”的饮茶乐趣。

布尔运算茶具
YB78083-S59401

以两种不同的形状穿插形成的造型,充满时尚的线条感,手柄处呈T型,大拇指放在T字上方可借力,更方便使用,符合人体工程学. The shape formed by interpenetration of two different shapes is full of the sense of lines in e-fashion.The handle is shaped like a T ,and the thumb on the top of the t-word can ben heliacal force,which is more convenient to use.

小罐茶·你的定制茶园
YBGUANISH-G95280

以80、90后的上班族为主要消费群体,针对这一类用户的饮茶需求,让他们够在工作之余享受饮茶。 由此诞生了针对上班族饮茶需求的“桌面茶园”计划,将茶园体验与饮茶体验结合起来,让每一位消费者都可以定制自己的小茶园。

小罐茶《山坡茶园》系列茶具与包装设计
YBGUANISH-G95799

山坡茶园系列是为奋斗的年轻人设计。在社会中,年轻人遭受诸多压力,身心俱疲。该设计意在通过色彩、造型、使用方式、设计理念等给予年轻人以慰藉。 在茶具色彩方面,选用清新配色。在其功能方面,设计旋转式滤网,在使用时,只需转动杯底滤网即可完成过滤过程。同时设计了暗提手,只需轻轻按压即可旋转出提手,方便提起杯盖。材质使用陶瓷与木材结合,达到自然通感。造型以极简与原生为主,并在杯盖上设计波纹起伏造型与山坡元素相呼应。 在包装设计方面,采用与茶及其产地相关的元素。将其转化为几何元素与清新色彩,融入设计中。同时将小罐顶盖设计为波纹起伏造型与山坡元素相呼应。 借该设计带领年轻人,回归自然,感受茶香,治愈疲惫心灵。

青春时代
YBGUANISH-G95855

本套作品以“青春”为主题,主要表达追忆多姿多彩的青春时代,同时又需要理性的青春时代。一,小罐采用三棱柱罐身,象征稳定牢固的青春友谊,彩色小罐身与多彩青春相符,每一种茶都有其特别的颜色,与其茶色,与其情感,与其青春故事相照应;二,茶具设计沿用“青春”主题,表达的是需要理性的青春,几何切割分成一套茶具的各个部分,简单不加装饰的茶具整体,表达一种简约又充满理性的主题,青春不仅仅是热血,还不能丧失理性思考,同时茶具极简,朴素,纯粹的表达其物的本质,不干扰人的生活,人的思考,这也符合当代年轻人“简”的生活理念。

Rollie
YB78083-S59713

Rollie is the new face of tea culture. Handy, Colorful and eco- friendly. It suits your need by complimenting your fast lifestyle. The entire journey of a tea brought to you in a small bottle!

色彩自然
YB78083-S59720

品一杯茶就是品味一种自然。设计以一种色彩抽象迭代的方式,捕捉“茶”所蕴含的多层次文化价值。沿用原本的食品级铝罐设计,重新设计封口,四两拨千斤。将色彩作为一种开放的品牌性格。封口贴纸版型的设计实现了:在成本控制的前提下找寻一种随机性,开放性,游戏性。实现一种从视觉冲击到触觉把玩,再到思维对话的多层次消费体验。木质茶具将封口的设计一以贯之,形式与形式交相辉映。

不茶(biu tea)——青春版“小罐茶“
YBGUANISH-G97360

方案源自对以下几个问题的思考: 1:年轻人为什么不喝茶? 茶种太多,不了解。茶器繁琐,准备工作复杂。 我们是否可以设计一款产品解决 “壶“、”滤杯“、”水量“、”时间“的问题,同时不失喝茶的仪式感。 2:年轻人为什么接受茶包和咖啡? 便宜、方便、时尚。我们是否可以设计一个价格适中、冲泡便捷、有时尚度的产品。 3:茶和茶包的区别?为什么不做茶包? 严格意义上,茶包已经没有了茶的单品味道和真正内涵。 我们是否可以持续将单品茶的文化发扬,并让年轻人容易接受。 4:小罐茶为什么不适合年轻人? 价格高、仍需要准备茶器。 我们是否可以设计一款价格适中、操作简单的“茶+器“的产品。 我们有义务将茶文化进行更轻松精准的传播。 Junior Tea Capsule This proposal derives from our thoughts upon several questions Q1: why is younger generation not interested in drinking tea ? A: There are too many sorts of teas and hard to distinguish them all. The devices for tea making are too trivial and the preparation too complicated. We intent to design a product to tackle with problems like pot、filter、volume timing at one time and keep the sense of ritual in meanwhile. Q2: Why does younger generation have more interests on tea bag or coffee? A: Convenience、pricing、attitude. Can we design a product which has reasonable price, convenience of using and at the same time, attitude in it . Q3: What is the difference between tea and tea bag? Why don’t we make tea bag? A: We feel it important to spray out our tea culture and make it more acceptable for younger generation. Q4: Why is tea capsule not suitable for young men? A: They are more expensive and need many tea devices. We think it’s necessary to design a reasonable priced and easily operated tea device. We are obligated to propagate our tea culture in a precise and chic way.

不茶(biu tea)——青春版“小罐茶“

YBGUANISH-G97360

方案源自对以下几个问题的思考: 1:年轻人为什么不喝茶? 茶种太多,不了解。茶器繁琐,准备工作复杂。 我们是否可以设计一款产品解决 “壶“、”滤杯“、”水量“、”时间“的问题,同时不失喝茶的仪式感。 2:年轻人为什么接受茶包和咖啡? 便宜、方便、时尚。我们是否可以设计一个价格适中、冲泡便捷、有时尚度的产品。 3:茶和茶包的区别?为什么不做茶包? 严格意义上,茶包已经没有了茶的单品味道和真正内涵。 我们是否可以持续将单品茶的文化发扬,并让年轻人容易接受。 4:小罐茶为什么不适合年轻人? 价格高、仍需要准备茶器。 我们是否可以设计一款价格适中、操作简单的“茶+器“的产品。 我们有义务将茶文化进行更轻松精准的传播。 Junior Tea Capsule This proposal derives from our thoughts upon several questions Q1: why is younger generation not interested in drinking tea ? A: There are too many sorts of teas and hard to distinguish them all. The devices for tea making are too trivial and the preparation too complicated. We intent to design a product to tackle with problems like pot、filter、volume timing at one time and keep the sense of ritual in meanwhile. Q2: Why does younger generation have more interests on tea bag or coffee? A: Convenience、pricing、attitude. Can we design a product which has reasonable price, convenience of using and at the same time, attitude in it . Q3: What is the difference between tea and tea bag? Why don’t we make tea bag? A: We feel it important to spray out our tea culture and make it more acceptable for younger generation. Q4: Why is tea capsule not suitable for young men? A: They are more expensive and need many tea devices. We think it’s necessary to design a reasonable priced and easily operated tea device. We are obligated to propagate our tea culture in a precise and chic way.

FIFTY SHADES OF TEA: 五十道茶色
YBGUANISH-G97767

"Fifty Shades of Tea" is a modern take of the Chinese tea culture that aims to create a tea drinking experience that reinforces the quality of tea leaves, the convenience of a healthy routine, and the appreciation of tea drinking. Firstly we start by foreshadowing the exceptional quality of Xiao Guan Cha. Original canisters became tea-cup-like shapes, with the lid representing the color of the tea, as if the packaging is a cup of aromatic drink already. The cap is also semi-translucent, emphasizing that one is allowed to have a sneak peek of the leaves. The consumer is then drawn or lured by the packaging to brew a cup of tea of their own. Next is the box that carries the tea canisters, focusing on the convenience, we designed it so that when one withdraws a can of the box, the next one immediately refills in. The box can be stationed on the table or attached on to the wall. As for the tea set, it is minimal yet sophisticated, with a mirroring silver touch all around, the emphasize is the reflection of the tea drinking occasion. Suitable for the modern era. The goal is to reintroduce tea drinking as a practice that can be relaxing, socializing and a healthy routine for modern people.

Luga
YBGUANISH-G99183

Luga is a tea set influenced by people’s tendencies from the millennials to the 80’s fashion trends that are resurrected nowadays. Pastel colours and dynamic graphics are the most attractive elements of this trend that are considered in the design process of Luga. The bright colour has given the tea set an eye-catching appearance that attracts customers. In addıtıon, the wide range of colours applied in this product can motivate the target group to become a part of the tea culture. The ceramic is the most suitable material for the tea set elements. The teapot has 900 ml, the cups have approximately 300ml of liquid capacity. In order to keep the tea fresh, the jar should be made by pressing aluminium cans that should be covered tightly after filling.

LIGHTEA
YB78083-S59800

LIGHTEAはコップとしても使える茶葉のパッケージ。 若者に向けてただの茶葉のパッケージではなく、コップや小物入れとして使うことを想定した。 中国の柔らかいお茶の味を光を透過する淡い素材と色で表現し、穏やかなお茶の時間を楽しめるような見た目にした。 茶葉の包みは紙を折ることで糊を必要とせずに簡単に畳め、コップの形に変形できる。 ティーポットは素材をすりガラスにし、幾何学的な折り紙のような形にすることでパッケージとイメージを近付けブランド強化を図った。 素材は厚手のトレーシングペーパーを採用し、耐水性を備えた。 両方の箱はトレーシングペーパーと紙で統一することでプラスティック を使わず環境にも配慮している。

好喝好玩的小罐茶
YB78083-S59876

一、小罐茶罐体设计: 1、 采用食用级铝为材料,阳极氧化上色,色彩采用红、白、绿为主。 2、 采用易拉罐封装,更好保鲜并增添年轻时尚的气质,让年轻人产生亲近感。 3、 茶罐可进行拼插,增加喝茶外的另一番乐趣,像乐高积木一样好玩的小罐茶使人们愿意收集更多的茶罐进行大型作品的拼插,小罐茶官方还可以组织相关的 “小罐茶创意积木大赛”,扩大文化影响力。 二、茶具设计(旅行杯及茶壶茶杯套装) 1、 杯身整体采用钛金属,健康,坚固,轻盈。 2、 杯盖造型灵感来自啤酒瓶盖,增加年轻时尚元素,采用与小罐茶茶罐相同的食品级铝材料。 3、 握手部分采用与小罐茶茶罐相同的食品级铝材料。 4、 底部设计一个方形空间,可以容纳1罐小罐茶,便于携带,由自锁环锁止。 5、 茶壶采用双重材质,壶身主体为白色陶瓷,壶身下半部外包阳极氧化材料,造型采用现代的几何切面设计,增加壶身整体现代元素。 6、 茶杯采用同茶壶相同的设计风格和材质。 三、包装设计 1、 小罐茶和旅行杯统一成套包装。 2、 盒身和顶盖采用阳极氧化铝材料。 3、 旅行杯空间处的顶盖为卡口结构,旋转120度可取下。 4、 小罐茶部分的环状盖可旋转,对应11个圆周上的茶罐,茶罐从开口取出。 5、 茶壶和茶杯的包装采用了易拉罐的封装形式,在形式上和小罐茶包装呼应。

好喝好玩的小罐茶

YB78083-S59876

一、小罐茶罐体设计: 1、 采用食用级铝为材料,阳极氧化上色,色彩采用红、白、绿为主。 2、 采用易拉罐封装,更好保鲜并增添年轻时尚的气质,让年轻人产生亲近感。 3、 茶罐可进行拼插,增加喝茶外的另一番乐趣,像乐高积木一样好玩的小罐茶使人们愿意收集更多的茶罐进行大型作品的拼插,小罐茶官方还可以组织相关的 “小罐茶创意积木大赛”,扩大文化影响力。 二、茶具设计(旅行杯及茶壶茶杯套装) 1、 杯身整体采用钛金属,健康,坚固,轻盈。 2、 杯盖造型灵感来自啤酒瓶盖,增加年轻时尚元素,采用与小罐茶茶罐相同的食品级铝材料。 3、 握手部分采用与小罐茶茶罐相同的食品级铝材料。 4、 底部设计一个方形空间,可以容纳1罐小罐茶,便于携带,由自锁环锁止。 5、 茶壶采用双重材质,壶身主体为白色陶瓷,壶身下半部外包阳极氧化材料,造型采用现代的几何切面设计,增加壶身整体现代元素。 6、 茶杯采用同茶壶相同的设计风格和材质。 三、包装设计 1、 小罐茶和旅行杯统一成套包装。 2、 盒身和顶盖采用阳极氧化铝材料。 3、 旅行杯空间处的顶盖为卡口结构,旋转120度可取下。 4、 小罐茶部分的环状盖可旋转,对应11个圆周上的茶罐,茶罐从开口取出。 5、 茶壶和茶杯的包装采用了易拉罐的封装形式,在形式上和小罐茶包装呼应。

Sezon
YBGUANISH-G99284

Through observation, our team came up with “sharing, customization, convenience and options" as keywords for the tea set concept development. We got insights that millennials love to have various choices because they want to be in control of situations and life. Therefore our team came up with the concept of creating multiple sections to accommodate their choices of tea flavors. The users can use the pot as a tumbler to enjoy their tea everywhere as well as a traditional teapot. Through interviews and observation, we recognized that Chinese millennials love to carry hot water wherever they go. Thus, the two compartments inside the tea jar/tumbler allow users to put whatever liquid they want while drinking Xiao Guan Cha tea at the same time without disruption of their original habits. The built-in pair of filters is one portion tea size, so users can easily know the amount of tea to use for optimal taste. The locking mechanism allows users to lock the tea jar/tumbler while they are not using it. For the tea jar, there are two compartments inside for consumers to pick more than one type of their favorite teas. Inspired by the four seasons that related to tea harvest, our team created a color swatch for the graphic design of the entire tea set and packaging. We want to use our designs to inspire millennials to appreciate and try different types of Xiao Guan Cha tea, while allows the products to blend into their everyday life seamlessly.

Tea Time
YB78083-S59892

Transparency, health conscious, honesty are the three pillars that will bring attraction to the youth market today. The concept for + was to develop a personality for the product to be friendly and easy to interact with. The name is derived from the word tea in the form of an addition sign to characterize all the different components of tea like the flavours, health benefits, and amount of tea leaves contain inside.

Tea Appeal
YBGUANISH-G99421

XiaoGuanCha aims to adapt to the uprising millennial generation. Therefore the new product line requires to be smart and functional, yet simple. Young and hip, yet respecting traditions. This design introduces a new way of making and drinking tea through an altered user journey, where the packaging becomes the tea filter. This smart solution eliminates the steps of transferring the tea leaves and cleaning the tea filter, and so simplifying the use. The packaging foil wraps around the aluminum tea jar to airtight seal the filter holes and keep the tea fresh. This wrapping foil gives the new jar a recognizable and iconic look and a unique, “peeling” way of opening. This design is more than just a new style or shape, but aims to actually improve the user experience and create a new brand culture.

好玩功夫茶具
YBGUANISH-G99425

传统茶道讲究“廉、美、和、敬”,其中的“敬”在茶仪中的恭敬谦卑的举止最能体现。而这与个性张扬独立自我的80,90后必会发生严重的撞车。这好玩功夫茶具的设计正是基于这个背景,将茶仪式变得平等,并快捷有趣。通过360度无死角的出水设计,和趣味的造型让每个用户都能自如地倒茶,并因倒茶带来的新体验而乐于给别人倒茶。这款茶具将打破的了客人和主人明显的区别(传统只有主人给客人倒茶,而且传统茶壶具有明显的方向性)。它将茶仪式现代化了,让用户通过平等形式表达茶道中的“敬”。趣味的不倒翁碗盖不经能做到无死角的倾茶,同时能将茶叶过滤,一举两得,使得整个饮茶体验更加快捷,时尚。

C-Tea (Compact Tea set)
YBGUANISH-G99443

To encourage the younger generation to consume tea, an understanding of the younger generation is needed first. Young people are active and outgoing. They often enjoy outdoor activities such as camping, picnics, and trips. For active young people, you need a portable set of tea that are easy to use anywhere. C-Tea (Compact Tea Set) is a set of tea that increases portability with a variety of binding structures and compact sizes. It is characterized by the presence of potteries, kettles, teacups, and tea tray in a small space, all the necessary tools for the tea. The teacups and kettles of CT combine into one, creating the shape of a tumbler that is easy to carry. The kettle also has two cups, one up and the other down, and the tea leaves can be put in the lid below. This structure makes tea leaves easier to remove. Xiao Guan Cha's new package is 'Edge.' This 'Edge' design allows you to check the color of the product from any angle. Also, the overall lower luminance creates a more refined image.

Cavitea
YB78083-S59923

To make traditional beverage with a long history like Tea, become attractive to young people. As they have high demands in products which can enhance their individual expression, uniqueness. I designed this tea set witth those independent lifestyle in mind, With hope to blend the traditional tea culture into young generation lifestyle. I expressed the design with bold colors and forms. The tea set it self is transparent with black in the cover but after putting the heart of the culture, TEA into it. Tea leaves will enhance the colors and give to gimmick to the container together with the jar that will be put on top of the lid, make the teaset transform into different styles depending on the tea that being consumed.

茶潮
YB78083-S19998

在当下年轻人中,无论逛街玩乐,还是工作学习,人手一杯网红茶饮已经成为一种潮流。而随着健康在人们心中的地位日益提高,本设计希望引领一种新的茶饮潮流——便捷与健康结合,古韵与新风并进。 本设计中的茶具欲在激发年轻世代对于茶及茶文化的兴趣同时,传递什么是一杯好茶、如何品一杯好茶的思考。结合传统滤茶器与随行杯,不仅改进了传统茶具的高冲泡要求与难携带,还解决了传统随行杯泡茶难以控制浓淡的问题。提取网红茶饮简约文艺的外观,透明杯壁既可观汤色评叶底,又是个人品味的展现。 彩色小罐包装、小罐包装盒与茶具包装盒均采用可降解的牛皮纸。竹雨松风蕉叶影,茶烟琴韵读书声。带有精美插画的小罐包装取下后还可作为书签使用。

HUE
YBGUANISH-G99566

Rest is an important part of life for the younger generation. As each person's lifestyle has developed, there are many ways to relax, including drinking coffee or tea. The tea-drinking behavior has been modernized and trended for the younger generation. It can give various feel according to material in design that permeates modern and traditional. By using simple and still images as a picture paper, you can add a variety of design elements depending on the type of tea leaves. Inside the aluminum tea-leaf can is a disposable tea bag, so you can carry it around and enjoy it easily. 休 means rest, comfort, and HUE means color, tone. The brand name was used to highlight the meaning of relaxing while drinking tea and representing each other's style of the younger generation.

Emotion And Tea
YBGUANISH-G99602

The way young people consume their drinks is different from the past. They're throwing away information that they don't need. They only accept the information they need. E.A.T reflects the needs of such young people. E.A.T recommends tea that goes well with the customer's feelings. Even customers who don't know much about tea can enjoy tea comfortably.

合一 In One
YB78083-S59706

The concept of tea is about nature and humans in one. Having tea of oneself is a practice of enjoyment. “In One” hope to enhance the process of tea ceremony for every tea lovers. Though presenting the beautiful colors of the tea during the diffusion. As well as providing hints about brewing a great tea to the users by integrating smart technology. By using refreshing colors and materials like glass and silicon to bring vitality to the design. On top of that, let the millennials to enjoy the tea with inspiring products that respect the traditional details in the traditional tea ceremony, like smelling the scent projecting on the cup and tasting the tea with little sip every time.

Shake tank
YB78083-S59954

Shake tank是以原小罐茶小罐特征进行的延续性设计,大多数的年轻人喜欢新潮的饮品方式,快节奏的生活衍生出了快节奏的餐饮方式,功夫茶在年轻人喜爱的生活方式中占比较低,方便快捷是年轻人群所追求的,Shake tank所解决的问题是既可满足功夫茶人群复杂的煮茶手法使用,也可用于个人消磨时光,放空的沉醉于茶香带来的惬意宁静

“洗 水”
YB78083-S59961

以iphone加一本moleskine笔记本的厚度来重新定义小罐茶铝罐的高度。从与茶叶最密切的“水”来切入茶具的设计发想。 古人对泡茶用水非常讲究,为了水质的提升也是用盡了千方百计,並因此发明了“洗水”这种洁水(滤)養水法。 以多孔质陶瓷这种现代的气孔型过滤材料来洁水,除了是呼应了古人对生活的審美情趣与品茗的态度,也确保了用心制作的茶叶在入口前的最佳风味。 以产品丰富的知识为卖点与推广话题,来加大与市场其它茶品牌的区隔。

Illusion
YB78083-S59984

A very simple yet attractive concept of tea experience is aimed. A color palette with soft tones associates with a pure and healthy drink just as the profile demands. Aside from those calm elements, an illlusory effect on tea cup is sure to catch the eye of generation y. Branding with Chinese lettering would later be applied in case of being selected as a finalist, as the high definiton version of Chinese lettering logo was not available at the moment.

Rediscover
YB78083-S59883

Rediscover is about the journey of the tea from its birthplace in China across the world and throughout history. Today, tea is consumed in numerous countries among which Turkey, Ireland, England and China occupy a prominent place. Yet the tea-drinking culture varies from one society to another. Research, discovery, experience and cultural transfer are considered to be important values in our current world. This is why Rediscover seeks to turn this cultural transfer into a real experience, to bring the diversity of tea-drinking culture to the youth, to allow people to meet these cultures, to taste their flavours. It is conceived to be used according to the different times of the day at which each society drinks tea: breakfast with Turkish tea, lunch with Irish tea, five o’clock teatime with English tea, and a cup of Chinese tea after dinner. This way the consumer will experience the rituals that all these cultures have developed around the ancient beverage. The set is inspired in the traditional glasses and cups specific to each culture with colours and textures which meet, however, the lines of modern design. The colours have been chosen to fit the traditional chromatic conception of each culture. A single container makes possible for the consumer to prepare different types of tea in only one pot. Its pieces are designed to be used both as a set and separately. With all these features, Rediscover not only contributes to spread the cultural heritage of different societies but it brings it especially to the youngest to meet that heritage and experience it for real.

Rediscover

YB78083-S59883

Rediscover is about the journey of the tea from its birthplace in China across the world and throughout history. Today, tea is consumed in numerous countries among which Turkey, Ireland, England and China occupy a prominent place. Yet the tea-drinking culture varies from one society to another. Research, discovery, experience and cultural transfer are considered to be important values in our current world. This is why Rediscover seeks to turn this cultural transfer into a real experience, to bring the diversity of tea-drinking culture to the youth, to allow people to meet these cultures, to taste their flavours. It is conceived to be used according to the different times of the day at which each society drinks tea: breakfast with Turkish tea, lunch with Irish tea, five o’clock teatime with English tea, and a cup of Chinese tea after dinner. This way the consumer will experience the rituals that all these cultures have developed around the ancient beverage. The set is inspired in the traditional glasses and cups specific to each culture with colours and textures which meet, however, the lines of modern design. The colours have been chosen to fit the traditional chromatic conception of each culture. A single container makes possible for the consumer to prepare different types of tea in only one pot. Its pieces are designed to be used both as a set and separately. With all these features, Rediscover not only contributes to spread the cultural heritage of different societies but it brings it especially to the youngest to meet that heritage and experience it for real.

云-梯
YB78083-S60012

用茶园里随处可见的茶梯作为创作元素,给受众第一感观以清新是以设计的初衷。作品运用食品级硅胶倒模的塑造工艺,标准化制作而成,达到茶罐功效与视觉审美的通融。用8种色彩区分茶的种类,年轻时尚,吸引眼球。该系列产品采用可折叠的方式设计,方便携带。

“远山”系列
YB78083-S59763

该系列设计作品灵感来源于茶山之美,通过抽取茶山形象并简化作为该设计基础元素,应用于小罐茶系列的茶具、小罐及包装当中。