Top 3 work of Xiao Guan Tea × Young Bird Plan 2018 “Guanish” Product Design International Competition:
►Top 3 Tea for Fun
Registration No.: YBGUANISH-G99425
Weng Haoxin (left) / Liu Tianchen (middle) / Li Xiaomin (right)
< Weng Haoxin >
MSc in Strategic Product Design of Delft University of Technology
National Planning Commission /Researcher
KLM Royal Dutch Airline / Strategic Designer
< Liu Tianchen >
MSc in Integrated Product Design of Delft University of Technology
University of Nottingham
Phoenix Design / Industrial Design Intern
&RANJ Game / Game Design Intern
< Li Xiaomin >
MSc in Interaction Design of Delft University of Technology
MTFIX Company / Interaction Designer
JORA VISION / Experience Designer
Our design concept origins from a few contradictions between the individuality of young people and the humility of tea culture; between the simplicity of popular culture and the implicit of traditional culture; between the fast pace of cities and the bother of tea art. It seems that tea doesn’t fit in with young people at all. However, tea still plays an important role in current situation with its physical function like refreshing and relaxation and its emotional significance of harmony, respect, stoicism and sincerity. Accordingly, tea-drinking style shall be altered to cater to the modern era. In my opinion, Xiao Guan Tea hits the current trend of society development as it not only sells tea products, but also offers exquisite experience of tea drinking and advocates modern lifestyle to people. So our design keeps a balance among the three contradictions with an innovative and stylish tea-drinking experience.
In our design, humility is highly reflected through equal tea-drinking experience. With its unique pot lid, users will enjoy a simplified method to pour tea in all directions, which also brings users great convenience. Meanwhile, users may interested in drinking tea due to its innovative appearance, which will also encourage them to pour tea for each other without limited manners. This project not only reliefs the contradiction between young people’s individuality and tea art’s humility through equality, but also simplifies tea-drinking process, alleviating the contradiction between fast-pace life and bother process.
We have made several experiment to prove that this tea-pouring method is feasible and effective. Furthermore, in order to achieve better human-computer interaction, we selected the most suitable size after plenty of research and investigation. In addition, we recommend to use smoother and harder materials as strainers so that the pot lid will twists more effectively.
In terms of tea packaging design, we boldly import popular elements to express the characteristics of each tea jar. For example, on the surface of Tieguanyin tea jar, we used popular internet celebrity Yang Chaoyue to represent the intention of blessing; on the surface of Dahongpao tea jar, we used the superman’s red robe to show its features and adopted elements of ancient Palace fighting drama plays to show its variable tastes. During the test, we found that the interpretation of the elements was not straightforward enough, so we modified the project description and made it easier to be understood. Besides, we also offered an interesting introduction which may improve using experience.
1.Please talk about your understanding of Chinese tea culture based on your education background, working experience, living environment and local culture.
In my opinion, Chinese tea culture pursues harmony. While in Dutch tea culture, I found that tea is only a substitute for low-caffeine coffee. Most people prefer tea bags as cafes usually offer tea bags and only few people choose English High Tea. It is a small cup which shall be pinched with fingers, expressing a sense of elegance when drinking tea.
2.What do you think makes you one of Top 3 winners in this competition?
I think our strength lies in the deeper excavation between the millennial culture and traditional tea culture: humility. And our design was totally based on the solution to this problem. Our project is more than a set of pretty tea cups and jars.
3.What motivates your participation, and what did you gain during the competition process? Say something about your current feeling.
At the beginning, the competition theme attracts me. I believe the combination between millennial designers and tea culture will be right in line with current environment. By participating in this competition, I have learnt more about tea culture and millennials. And finally design concept was inspired based on my understanding. Jury’s recognition was greatly appreciated and we hope that the final idea will be made into products through the help of Xiao Guan Tea.
1.What’s your opinion of the consumption upgrade? And could you please tell us something about the consumption market in Netherland?
I think, consumption upgrade is a transformation from products creation to quality improvement. For designers, consumption upgrade means that designers shall focus on emotional experience of users instead of only solving functional problems. In terms of my personal living experience, I think Dutch market does a good job in exploring users’ experience. For example, there are two supermarkets in Netherlands AH and Jumbo, and customers are more willing to spend 10% more in AH as it provides a better shopping experience. Dutch market may be relatively more mature than Chinese market, and consumers in Netherlands are generally more rational, and there is less over-consumption. Environmental factors and social responsibility play an important role in impacting on consumers’ purchasing choices.
2.What do you think of education in Netherlands? Can you share us some books about industrial design?
What impressed me most is that in Netherlands, the project is driven by the process instead of the result. And instructors are more concerned with your choice and your analysis during the project process while less concerned with your innovation. The high inclusiveness and equal freedom in Dutch culture is also very suitable for the cultivation of designers’ open minds. For books, I will recommend 《Delft Design Guide》. This book systematically lists the design methodology of our school (Delft University of Technology) and is a very practical tool for designers.
3.Please show some of your projects.
▲LIFT by Liu Tianchen
The LIFT toaster is my undergraduate design project. Unlike traditional toasters, LIFT separates the charged heating elements from the base so that the user can wash the base directly. The glass baking technique chosen is to improve the cooking quality of the toast and to make the heating element easy to clean. The design is currently in the concept stage.
▲NINDO by Liu Tianchen
NINDO is a home intelligence companion robot designed for the elderly with chronic conditions. The chronic disease patients in the Netherlands need to go home to recuperate after treatment in the hospital. NINDO is designed to assist the physician’s treatment and to meet the emotional support needed by the patients at home.
Congratulations to the Top 3 winners!
（The above represents only the winners’ personal opinion but not the opinion or policy of the organizer and co-organizer.）