Isa Ye has bachelor’s degrees in design and marketing and a master’s degree in economics. She is an expert at big-event planning and brand-marketing. Before embarking on her career in the design and media sector, she had worked in the consulting, manufacturing and fashion media industries. What’s more, she had served as publisher of Domus China for ten years, and producer of Green and other publications in collaboration with The Ministry of Housing and Urban-Rural Development. She has established in-depth collaboration with more than 400 globally renowned companies and prestigious domestic brands.

◤The most established design magazine in Italy, domus, since its inception in 1928, has grown into one of the world’s most dynamic and influential design publication because of its objective, timely and thorough coverage of the design and art-related developments around the world from unique lenses.


About Young Bird Plan & Its Influence:

Founded in 2013 by Isa Ye, Young Bird Plan is an international and professional design competition platform. We boast three key elements, viz. fabrication, mentor’s guidance and interdisciplinary jury, in order to create endless opportunities for young designers in China.

Since its inception, Young Bird Plan has propelled the realization of a host of projects and products in its competition which focuses on urban spaces and daily life. It has expanded its global presence on the basis of efficient dissemination promoted by our platforms. And so far, Young Bird Plan has attracted a total of more than 6,708 submissions from 642 colleges and universities and 2,737 design firms in 45 countries.

On the one hand, adhering to the principle of “making a different world”, we are dedicated to offer practice opportunities for our followers. On the other hand, we also bridge the gaps between designers and producers, developers, urban operators, users, based on thorough analysis of all players’ needs. As one of the most influential design competition platform around the world, we are committed to propelling the implementation of design projects and products focusing on urban spaces and daily life, making contributions to the development of urbanization in China.

Group photos of previous judges and mentors. Young Bird Plan maintains close contacts and cooperation with global architects, design colleges, universities, and organizations, by launching different design-related competitions every year.


*Architectural Design*

Young Bird Plan 2018 Suichang Neo-toilet International Design Competition,Top 5 entries will be built (Co-organizer:Lelin,People’s Government of Suichang County)  

悬亭·Neo-Toilet/ Young Bird Plan 2018 

Li Fei/Xue Xuan, Hongkong University

◤REDEFINED LANDSCAPE·Neo-Toilet/ Young Bird Plan 2018 

Zhang Hantian, Southwest Jiaotong University

◤TERRA COTTA HUT·Neo-Toilet/ Young Bird Plan 2018 

Emily Ling/Fan Zhang,AwAwDe (Canada)

◤The Senery Underground·Neo-Toilet/ Young Bird Plan 2018

Yang Jianfei/Tangxuan, Tianjin University/Tongji University

◤Concave-convex·Neo-Toilet/ Young Bird Plan 2018

Chen Zhanhui, MADA Spam

Young Bird Plan “Halo” Smart Signage Design Competition 2017 (Co-organizer:China Fortune Properties)

◤Huaxin Parthenon·Halo/Young Bird Plan 2017

Ewan Xiao/LEED Green Associate, School of Art Institute of Chicago

◤InfraUltra·Halo/Young Bird Plan 2017

Nicky H. Chang/Kai Wu/Jaime Garcia,Yale School/Keio University/University of Florida

◤Skyseed, signal on wings·Halo/Young Bird Plan 2017

WOO, Sau Chi Shirley/CAI, Mian/GUO, ZhuoUniversity of Hong Kong/Zhejiang University/Columbia University

2015 In-Between Public Cultural Architecture Design Competition(Co-organizer: China Merchants Shekou Industrial Zone Holdings Co., Ltd.)

◤The Visible Sloping Roof·In-Between/Young Bird Plan 2015

Liu Kunpeng, China Building Design Consultants Co., Ltd

◤The Metaphor of Seeing·In-Between/Young Bird Plan 2015

Huang Ji/Yang Zhide, Peking University

◤In Between the Surface·In-Between/Young Bird Plan 2015

Zhang Miao/Wang Liang, Harvard GSD

◤Long Pavilion·In-Between/Young Bird Plan 2015

Guo Liaohui/Li Bo, Accademia di Architettura in Mendrisio /ETH Zurich

◤Memory Mound·In-Between/Young Bird Plan 2015

Wang Chenjun/Wang Guishi , National School of Architecture of Versailles

◤Vessels·In-Between/Young Bird Plan 2015

Lei Tianfeng, VIA University College

◤Big Hut·In-Between/Young Bird Plan 2015

Yu Dao/Cheng Bo, ETH Zurich

◤Metamorphosis·In-Between/Young Bird Plan 2015

Liu Yongbo, Semi-Archi

◤Urban Intervention·In-Between/Young Bird Plan 2015

Mei Fupeng, Syracuse University

2014 Shekou Prince Bay Kiosk Design Competition,Top 4 entries have been built(Co-organizer: China Merchants Shekou Industrial Zone Holdings Co., Ltd.)

◤1/3 Kiosk·Kiosk/Young Bird Plan 2014

Zuo Long/Wang Xuepei,Harvard University/Atelier Deshaus

◤A House Without Roof·Kiosk/Young Bird Plan 2014

Chen Kun/Li Zina, SHL Architecture/Atelier Z+

◤Split·Kiosk/Young Bird Plan 2014

Cai Changze/Dong Xiaoxiao, Tsinghua University

◤Flower Umbrella·Kiosk/Young Bird Plan 2014

Pan Kalin/Qiu Peiran, ZhuBo Design Group Co., Ltd/Tsinghua University

◤Kiostree·Kiosk/Young Bird Plan 2014

Liu Zhen/Shao Shuai, China Architecture Design & Research Group/Tanghua Architect & Associates

*Fabric Design*

Young Bird Plan “Shade-scape” Sunshade Pattern Design Competition 2017 Season 2(Co-organizer: Sunbrella)

◤Parallels·Shade-Scape Season 2/Young Bird Plan 2017

Sanjukta Das, National Institute of Design, Ahmedabad, INDIA

◤Chinese Pavilion·Shade-Scape Season 2/Young Bird Plan 2017

Wan Ye, TongJi University

◤Green Geometry·Shade-Scape Season 2/Young Bird Plan 2017

Su Haishuai, Sichuan academy of fine arts

Young Bird Plan “Shade-scape” Sunshade Pattern Design Competition 2017(Co-organizer:Sunbrella)

◤The Palm·Shade-Scape Season 1/Young Bird Plan 2017

Samuel Silva Batista, University of San BuenaVentura

◤Gradient of Sun·Shade-Scape Season 1/Young Bird Plan 2017

Huan Khoo, University of Sydney

◤City Shadow·Shade-Scape Season 1/Young Bird Plan 2017

Li Shaotian, Guangdong University of Technology

*Industrial Design*

Young Bird Plan 2016 “bookAbook” Bookend Design(Co-organizer:De Castelli)

◤The Boxes·BookABook/Young Bird Plan 2016

Zhao Maojun, Chang’an University

◤Read & Roll·BookABook/Young Bird Plan 2016

Chen Rongsheng, PENDA Architectural & Design Consulting Co., Ltd.

◤Bronze Mirror Bookend·BookABook/Young Bird Plan 2016

Li Chunqiu, Liaocheng University

2013 Trophy Design For Best Design Award

◤Lighten·Best Design Award/Young Bird Plan 2013
Gu Yuzheng, Southwest University
◤Porcelain·Best Design Award/Young Bird Plan 2013
Lian Zhiwei, Beijing Jiaotong University
◤Pure & Diversified·Best Design Award/Young Bird Plan 2013
Zhang Jiahe, Beijing Institute of Fashion Technology