Design Your Breakfast

2018-11-27 ~ 2019-03-07
Views / 446
Industrial design

Competition introduction

Type: Industrial Design

Organizer: De’Longhi, DESALL

Partner: Young Bird Plan

Eligibility: Unlimited

Submission deadline: March 7th, 2019


About Competition

De’Longhi invites you to suggest new concepts for small appliances designed for the preparation of breakfast.


「About DESALL is an open innovation platform dedicated to design and innovation, that offers to companies a participatory design tool involving in the creative process an international community coming from all over the world. To date Desall gathers more than 100000 creatives from over 210 countries and has collaborated with international brands like Luxottica, Whirlpool, Electrolux, ALESSI, Enel, Leroy Merlin, KINDER, Barilla, illy, Chicco, Mondadori and many more.

Thanks for the contamination of different cultural backgrounds and creative industries, the Desall community is able to provide high-quality project solutions for every product development phase requested by the client, from concept to product design, from naming to packaging.


「About De’Longhi

The company was founded by the de’ Longhi family in the early 1900s as a small industrial parts manufacturing workshop. The first major turnaround took place in 1974, when Giuseppe de’ Longhi, the current President, transformed the company by introducing the first oil-filled radiator branded with his surname. Over the following years, De’Longhi expanded to include all portable heating appliances, air-conditioners and every category of small domestic appliances in coffee, food preparation and cooking, household cleaning and ironing.


「About Young Bird Plan

In 2013, Young Bird Plan, founded by Isa Ye, is an international platform for high-quality design competitions. With three key elements: construction, mentor’s guidance and interdisciplinary jury, the platform makes every effort to create opportunities for young designers in China. It is fast becoming a leading voice in global design fields like architecture design, landscaping design, interior design, product design, logo design and fashion design. Young Bird Plan has attracted 642 colleges and universities and 2,737 design firms from 193 cities of 45 countries.

Since establishment, the platform is committed to providing young designers with more practical opportunities with the concept of “Competition makes a different world”. On the other hand, it constantly connects and meets various demands from political, business, and academic circles and actively fills supply and demand gaps among designers, manufacturers, developers, urban operators and users. As a result, design competition projects and related products focusing on urban space and daily life will be further promoted and perfectly made, which contributes to the urbanization in China. It is one of the most influential design competition platforms in the world.


winner: €5000