The urban dream defined by Shakespeare

Release Time 2017年4月19日

Young Bird Gallery talks about brand core, design story, and different aesthetics in day-to-day life.


SICINIUS: What is the city but the people?
CITIZENS: True, The people are the city.

——《Coriolanus》,William Shakespear(UK)

Coriolanus, Act V, Scene III, from a painting by Gavin Hamilton.

► Urban Dream

The greatest writer in English literature and a humanist, William Shakespeare once defined a city as the entirety of the people inhabiting there. Human needs are closely connected with the environmental needs. Without deep respect for citizens, a civilized urban living environment would remain a distant prospect. 

Like the origins of most disciplines, the first ever urban planning scheme is not that perfect. As the starting point of city planning, the “garden city” philosophy depicts a more or less utopian version of a city. Yet this hasn’t stopped Ebenezer Howard from presenting his unprecedented insights into urban planning to the world that the task of building a city falls on not only urban planners, but also all those living there. 

Vision for a “Group of Slumless, Smokeless Cities”, from the book Garden Cities of To-morrow; and its author Ebenezer Howard.

Team 10 – just as often referred to as Team X or Team Ten – was a group of architects and other invited participants who assembled starting in July 1953 at the 9th Congress of Congrès Internationaux d’Architecture Moderne (CIAM). The group presented a large number of papers, speeches and works that underlined the close relationship between humanity and nature over a ten-year period, contributing to the evolution of design thinking and turning a new page on modern architecture.

Otterlo Meeting 1959, organized by Team 10, 43 participants. Meeting place: Kröller-Müller Museum, located in the Hoge Veluwe National Park.

The Third United Nations Conference on Human Settlements (Habitat III) was held in Quito, the capital of Ecuador, from 17-20 October last year. The New Urban Agenda, a twenty-year global policy framework for cities, was adopted at the conference. The agenda calls for more public spaces, including sidewalks, gardens, squares and parks, as well as basic public services like healthcare, education, culture and communications. 

Habitat III is the United Nations Conference on Housing and Sustainable Urban Development that took place in Quito, Ecuador, from 17 – 20 October 2016.

Humanity, nature and public space constitute the major objective of building a city. So what can we do to develop smart and user-oriented industrial parks – a key part of a city – that underline the significance of the natural context and public spaces? 


“Offering smart space solutions to varied industries, we’re dedicated to creating a non-gated garden-style working environment. The quality of an industry community largely depends on that of the public spaces inside it. An outstanding community has to feature high-caliber spaces that could help promote interaction among the public.”

—— Cao Yu, General Manager of China Fortune Properties

► Interview with Users 

YoungBird: Is there anything impressive, smart or user-oriented about the services, facilities or environment inside the community ever since you came to work here?

Respondent A: I’ve long been working here. Almost every time I take an elevator, one of the security guards or cleaners would press the button for me. 

Respondent B: My INESA card has all functions as Alipay provides, from shopping to daily payments. 

Respondent C: The community management conducts feedback surveys on a regular basis and settles whatever problems we have in a timely manner.

YoungBird: How do you commute between the community and the nearby metro stations?

Respondent B: There are onsite shuttle buses headed for those metro stations. If I miss the bus, I would ride one of those bikes provided by bike-sharing services like Mobike and ofo. It’s very convenient. 

YoungBird: Have you worked in other industrial parks? What is it that makes this community different from others? 

Respondent B: There are so many cultural activities regularly hosted here. The landscape is so beautiful, unlike those traditional industrial parks where you look out of a window and all you can see is just another company’s windows.

Respondent D: I’ve never worked in other places. The environment here is quite good. So I walk a lot and have already lost some weight.

The origami-like undulating roof garden inside the China Fortune Properties (Phase Ⅰ)

YoungBird: Have you adopted any special security measures to safeguard this non-gated community?

Head of Security Zhou Yongkui: The community has a lot of automatic security equipment: some high-rise buildings are equipped with elevator surveillance systems – the most vital security “hardware”. Each of the rest of buildings is occupied by one single company, with an independent security system. Those delivery men are only allowed to stay at the reception area, denied access to upper floors. So we usually spend much of the day maintaining order onsite, which, we think, helps promote the overall working atmosphere. 

YoungBird: Is there anything intriguing that has happened under your watch?

Head of Security Zhou Yongkui: A couple of days ago, a woman in her fifties wanted to draw money from the bank across the street and then parked her bike at the side of the road adjacent to the community. But parking is actually prohibited there. Several of our staff went up to persuade her to park the bike elsewhere. However, she had some intense reaction because she might have thought we were bullying her. So we offered to help move her bike elsewhere, and one of us was tasked with keeping an eye on the bike before she came back. Eventually she said she was quite satisfied with our attitude and way of settling problems. So it’s sort of a heart-warming ending. 

The China Fortune Wisdom Hub adorned with greenery from the periphery to the central area.

YoungBird: Does the community provide special maintenance work in addition to routine maintenance?

Head of Maintenance Shen Xiongkang: Now we basically try our best to cater to our client’s needs for free maintenance work. Over a two-month period, we have replaced all of the lamps with new ones in some of the office spaces. However, we can’t afford to meet such demands in the long run. After all, most lamps and other devices have their life cycles. Later this year we will begin offering paid maintenance services at reasonable prices. 

YoungBird: How do you get feedbacks for your cleaning service? And what’s your solution to smoking inside the office buildings?

Head of Cleaning Service Cheng Yaolan: The cleaning service is harder to notice than any other service but it’s still the most important part. The customer service department pays monthly visits to all users inside the community and documents their feedbacks. According to these feedbacks, we would make adjustment to our cleaning service. As for the smoking issue, we tend to persuade those smokers not to do this most of the time. Nowadays most smokers would walk out of the door to smoke without any reminder. Perhaps this is because the clients here have better qualities. 

One of the cleaners cleaning a major sidewalk inside the China Fortune Exhibition Center where architecture and nature blend well.

YoungBird: Do you come here on a regular basis? What’s the biggest appeal of this place?

Respondent: Once or twice in a week. My friends and I would come and dance because there are more communal spaces here.

YoungBird: Is this the first time that you have passed by this community? Why did you choose this route?

Respondent: Most of the working days, I would take the route after clocking off. At first I thought there was a park nearby because there are some sidewalks and reeds at the intersection. The environment looks attractive. 

YoungBird: What’s the impressive aspect of this community?

Respondent A: The security guard became vigilant even before I arrived at the gate. The companies here must have lots of trade secrets.

Respondent B: There are flowers and plants everywhere. The buildings are remarkable and the rents must be high.

Landscape inside the China Fortune Business Center

“Halo” Smart Signage Design Competition

The real meaning of humanism lies in the ability to factor in all user-related aspects. And a really smart design must be able to meet the needs of different groups of users. A smart signage design also has to be a boost to our daily life in an all-round way. So what kind of signage design fits your definition of smartness?

As its vision of “smart industry community” is being increasingly realized, China Fortune Properties has launched, in partnership with YoungBird, the “Halo” Smart Signage Design Competition 2017 on March 18th. “Halo” means opening up a smart industry community to the public and impressing them at first sight. The competition is meant to explore ways to blend working environment and a shared community, based on completed projects including China Fortune Business Center and China Fortune Properties Horizon (Phase Ⅰ), and those under construction, like China Fortune Properties Horizon (Phase Ⅱ) .

Deadline: 24:00, 26 May 2017 (GMT+8)

Please register by logging into our website and download the information kit by clicking on the “read the original post” . 

Click the image to get a clear picture of brief for 

“Halo” Smart Signage Design Competition 2017